News from ReadWriteWeb:
Teens Not Into Twitter
Matthew Robson, a 15-year-old intern at analyst firm Morgan Stanley recently helped compile a report about teenage media habits. Overnight, his findings have become a sensation...which goes to show that people are either obsessed with what "the kids" are into or there's a distinctive lack of research being done on this demographics' media use. Robson's report isn't even based on any sort of statistical analysis, just good ol' fashioned teenage honesty. And what was it that he said to cause all this attention? Only that teens aren't into traditional media (think TV, radio, newspapers) and yet they're eschewing some new media, too, including sites like Twitter.
So, just to make sure I understand this...
A non-Twittering teen reports that teens don't use Twitter, after he just kinda polled his friends.
That's like me polling my friends and declaring that 20-somethings don't go a day without drinking. And then Morgan Stanley publishes it. And then the media pounces on it and the TODAY show does a whole segment on alcohol abuse while Dr. Nancy lectures the viewers on liver damage and Meredith Viera stumbles around, sloshing her morning wine. (Love her.)
Or something like that.
Side note: No one could proofread this report before publishing it? "Most have signed up to the service but then just leave it as they release that they are not going to update it." Release, realize -- whatever. Teens have more important things to do than use words properly, like browse MySpace and illegally download the Jonas Brothers.